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Medicine and Life Science

Tsinghua Yuanxing
Synopsis:

In 2007, KMG designed and implemented an overall marketing strategy and international market strategy based on the idea of 'innovation and high-tech products' for Qinghua Yuanxing nano company. This project was able to successfully promote Qinghua Yuanxing's strategic marketing management capabilities and also clarify Yuanxing's strategic direction, thus allowing its Nano Silver series of products to penetrate the US and European markets. With guidance from KMG, Yuanxing has successfully entered into a partnership with 3M corporation. The partnership between Yuanxing and 3M has also resulted in the creation of a joint venture between the two companies.

In 2007, KMG designed and implemented an overall marketing strategy and international market strategy based on the idea of 'innovation and high-tech products' for Qinghua Yuanxing nano company. This project was able to successfully promote Qinghua Yuanxing's strategic marketing management capabilities and also clarify Yuanxing's strategic direction, thus allowing its Nano Silver series of products to penetrate the US and European markets. With guidance from KMG, Yuanxing has successfully entered into a partnership with 3M corporation. The partnership between Yuanxing and 3M has also resulted in the creation of a joint venture between the two companies.

Pfizer
Synopsis:

In 2002, KMG undertook a marketing strategy project for Pfizer on a woman's product line. KMG was responsible for evaluating and developing strategic options, marketing positioning strategies and brand management strategies. KMG also directed a brand research event, with the event being based around 'growth plans' for doctors. The event was able to increase sales and long-term customer commitment. KMG also advised Pfizer to emphasize middle-aged women in their positioning and provide services for said group; this positioning was met with great success and has become the basis of Pfizer's female healthcare product line strategies.

In 2002, KMG undertook a marketing strategy project for Pfizer on a woman's product line. KMG was responsible for evaluating and developing strategic options, marketing positioning strategies and brand management strategies. KMG also directed a brand research event, with the event being based around 'growth plans' for doctors. The event was able to increase sales and long-term customer commitment. KMG also advised Pfizer to emphasize middle-aged women in their positioning and provide services for said group; this positioning was met with great success and has become the basis of Pfizer's female healthcare product line strategies.

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