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Consumer goods Marketing Strategy
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B2B and high-tech product marketing strategy
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Brand strategic planning and brand management
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International market entry strategy and marketing strategy
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Strategic marketing consulting and marketing organization optimization
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Marketing and sales team training
KMG has devoted to provide customized service to our clients for many years. We offer clients the best solution with massive amount of experience gained over the years.
Kotler China
Marketing and Strategy Division
Marketing and Strategy Division is one of the three divisions under KMG, founded in 1981 in Washington, D.C. So far, the management team members of marketing and strategy division in China are:
Dr. Tiger Cao, CEO of KMG China, global partner
Dr. Joe Monroe, Consulting director, KMG's managing partner
Collen Qiao, Consulting director, KMG's managing partner
Sam Wang, Consulting director, KMG's managing partner
Ricky Wu, Consulting director, general manager of KMG Shanghai branch
Our philosophy came fro the father of modern marketing, the founder of our company-----Dr. Philip Kotler. We have served clients from North America, South America, Europe and Asia including over 300 companies listed on "Fortune Global 500", nearly 200 small- and medium-sized enterprises from 16 different industries for over 30 years. Our outstanding consulting team has helped our clients create one and another business miracles.
KMG's URC focused on these six fields below:
KMG provides outstanding customized services in the eight areas below:
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Marketing Audit services: evaluating the company's current marketing strategies, branding strategies, marketing mix, marketing procedure as well as marketing organizations comprehensively.
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Help clients to set up the most competitive marketing strategies and accompanied plans in order to boost the company's performance by maximize its advantage and optimize the business operation.
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Design the market-oriented organization structure, marketing management procedures and incentive management systems for marketing personnel.
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Customize strategic marketing planning systems according to the business environment of client's company. Provide system tools to operate and control marketing strategies.
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Offer consumer value research to help clients to quantify and measure the value they created for consumers accurately. Develop and guide marketing strategies through comparison with its competitors.
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Consult for Chinese corporates' internationalization progress and development of international market. Including customizing strategies and plans for opening up overseas market; searching international business partners; contemplations and implementation of international M&As.
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Transform the company's marketing mode from traditional to digital. Establish the digital integrated marketing system according to the marketing 3.0.
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Evaluate client's company's marketing and sales team, implement the best working plans and customized trainings to improve team performance.
