IT and High Technology
IBM Brand System Planning and Marketing Organization Design and Development
KMG and Philip Kotler himself had been consulted for IBM for several consulting projects in brand planning and brand administration areas from 1994 to 2003. We provided multiple suggestions according to IBM's product department and international computer center's brand planning, brand management and development decisions.
KMG had been consulted for IBM for several consulting projects in brand planning and brand administration areas from 1994 to 2003. The first project was the evaluation and marketing audit of product department. KMG conducted the audit for PC service department, AS400 department, system administration department and several other departments. We provided an evaluation system that can accurately evaluate the efficiency and the adherence to IBM general strategy. The second project is about the assessment and improvement on the "IBM brand planning". The third project is the cooperation with IBM's ICCS that we provided the global development direction for. KMG assessed 7 of its strategy choices and selected the most visionary one. ICCS expanded IBM's global business and is the department that gains the highest profit.