International City Marketing Promotion
Kotler Marketing Group (China) Urban and Real Estate Center Project Introduction
The White House
We have provided services such as the White House celebration events and the White House Easter Egg Roll event planning and implementation. The previous one was one of the most expressive media event that the White House has ever held. The second one was sponsored by multiple enterprises.
KMG was responsible for the planning and implementation of 8-year celebration of President Reagan's tenure as well as President Bush Junior taking the office. We managed to present the most expressive media of all time that the White House has ever held. Besides that, we were also in charge of the annual Easter Egg Roll event at the South Lawn of the White House as well as the annual national Christmas tree lighting ceremony at the White House. As none of these two event can be supported by public fun, we successfully conducted the enterprises sponsorship recruitment.
The Statue of Liberty
We founded the Ellis Island Foundation and the 100-year celebration for the Statue of Liberty and successfully raised the fund of over 10 million USD.
KMG has gained prodigious amount of fortune and fame for the Statue of Liberty. We founded the Ellis Island Foundation and the 100-year celebration for the Statue of Liberty. The details of our work include raising the fund of more than 10 million USD for the future maintenance and renovation.
San Francisco Golden Gate Bridge
We planned the extremely successful 50-year anniversary celebration for Golden Gate Bridge.
KMG planned the extremely successful 50-year anniversary celebration for Golden Gate Bridge.
Atlanta Olympic Games
We designed the fountain celebration project for Atlanta Olympics which was regarded as the greatest achievement besides the game.
KMG designed the fountain celebration project for Atlanta Olympics which was regarded as the greatest achievement besides the game.
US Bicentenary Celebration of Nation Founding
We managed to hold the bicentenary celebration that has revived the US patriotism and was highly praised by the press.
KMG experts have provided services for the bicentenary celebration of American Revolution Bicentennial Administration department to plan the bicentenary celebration event.
Innitially, ARBA has signed contracts with several US PR companies, marketing and promotion agencies, each to run its assigned regional promotion. Prior to the event, criticism from the press has been raving. Therefore, we reminded the administrator at ARBA that it would be troublesome to work with several companies due to the lack of coordination and it would be better to work with one company that runs the business nation wide.
ARBA eventually signed the contract with us and hired us to direct the national marketing promotion. The patriotism was thereby revived and the press was highly impressed. The event was held in every city, every town and every village over the US map and came to an end with the Fourth of July national celebration event.
Ohio State's Capital Columbus
The high-tech city promotion of Columbus.
KMG was responsible for the high-tech city promotion of Columbus.
Branson, MO, The World Live Performance City
Settled the brand positioning of "US country music city" according to an up-coming series of economy or business expansion.
After the in-depth study of multiple stakeholders, KMG settled the brand positioning of "US country music city" according to an up-coming series of economy or business expansion.
Malta (a Mediterranean island)
We provided the brand promotion plan for the tourist destination----Malta.
KMG provided the brand promotion plan for the tourist destination----Malta.
We created the film "immortal city" which made the city became the chosen location for US Republican Party conference, Europe F1 racing and NFL super stadium. Attracted a series of music performances and more than 500 thousands of visitors to Detroit.
KMG was in charge of the general development positioning, industry and project combination. We also conducted the main business points and the business development including the function design of CBD, CRD and CHD as well as the initial creative design and planning of leisure content. We introduced famous US and Europe enterprises and brands to this project.